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Posted by Daniel Wadleigh
Testing a variety of promotional attempts will tell you what will bring in the bacon and how much money and effort it will cost. Promotions dangled whereby they initiate the actions are 2-5 times more fruitful in generating sales income than when you have to mail or telemarket. However - if the total income derived from yellow page ads, radio spots, newspaper, TV or electronic billboards isn't measuring up to the needed or desired level of income to make you happy (or to keep your people working), then more aggressive actions must be employed. It's called, "you-go-to-them."
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Posted by Fabienne Fredrickson
Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but havent done anything about it. The problem is theyre waiting to have the talk written, finished, practiced, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done. NONSENSE!
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Posted by Philip Ashforth
Why choose a design agency for your project? With the wide variety of design houses, ad agencies and printers out there, choosing the right supplier for your creative needs can be a daunting prospect. So what are the key elements involved in choosing the right kind of creative resource for your needs? should you employ an in-house designer? What are the pros and cons?
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Posted by Alexea Grech
An Ebusiness Vision by Alexea Grech mailto:alexea@nmsglobal.com
While at an ebusiness conference...
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Posted by Ari Galper
Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment Last week, this e-mail from Jack arrived in my inbox:
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Posted by Michael Hopkins
Are you twiddling your thumbs and wondering what you might do today to bring more visitors to your website? If so, then twiddle no more!
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Posted by Bill Flagg
Some of your prospects will question whether there's enough substance for them. You can show more substance by sharing more dimensions to your event. Help your prospects get a better sense of the content available to them by following these suggestions.
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Posted by Phil Gerbyshak
Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. For the rest, what are you doing to stand out in a crowd of many?
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